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The power of 10

 

Radio 10 is one of the fastest-growing radio stations in the Netherlands, with a clear profile: ‘the greatest hits of all time.’ To underline this strong position, Total Design redesigned its visual identity.

The challenge was to create a visual language that connects all brand elements, achieving more impact and flexibility. We optimized the brand color green, resulting in a new and fresh look. We also used the characteristic 10-degree angle of the logo consistently in all essential design components. By changing only two simple elements, Radio 10 is now a more energetic and powerful brand.

My role
Creative Director
Designer

Credits

Strategist:
Hugo van den Bos

Creative Director:
Rogier Bisschop

Designers:
Dimitri van Loenen, Tabi Aziri, Eddy Wegman, Rogier Bisschop